Tag Archives: Advertising

Digital Marketing Books

This is a list of digital marketing books – part of the series of books I’ve read over the last 18 months. This is originally where I started going through a lot of marketing related books as I tried to ramp up on my knowledge of becoming more advanced in facebook, SEO, etc. Killer Facebook […]

Uber Arriving Now Magazine

Techcrunch recently had an article about Uber launching a new magazine, this time aimed at its passengers (they already have a quarterly magazine called “Momentum” for their drivers). It launched in NYC in time for Fashion Week. While many are looking at this as a content play and advertising play – I am looking at […]

Outdoor vs. Digital

A while back, I was driving in L.A. when the blackout ruling fell upon the digital outdoor billboard displays in West L.A. http://articles.latimes.com/2013/apr/12/local/la-me-adv-digital-billboards-20130413 At the time, I wondered if this was going to impact digital billboards across the nation. And what about outdoor media companies – what was their fate? Fast forward to today, and […]