As part of the series of posts on books I’ve read and wanted to share… this post covers content marketing as a broad category. Youtility: Why Smart Marketing Is about Help Not Hype Author: Jay Baer Resonate: Present visual stories that transform audiences Author: Nancy Duarte Content Marketing For Dummies Author: Susan Gunelius Global Content […]

This Spring, another British Brand, The White Company announced plans to enter the U.S. market. The White Company is one of the U.K.’s fastest growing retailers. Revenues exceed $200M USD and it has presence in over 50 markets in the UK. What is The White Company The multi-channel retailer’s line encompasses: home accessories, such as […]

I never thought I’d be reading about cognitive neuroscience, System 1 and System 2, heuristics, social psychology, and behavioral economics … let alone scores of books on the subject but this is one area that has truly fascinated me. Below are books I’ve found interesting and worth sharing. This really helps look at why people […]

As part of a series of posts on books I’ve read, and feel worth sharing. The following fall into the go to market insights category. In no particular order. Small Data: The Tiny Clues That Uncover Huge Trends Author: Martin Lindstrom Start with Why: How Great Leaders Inspire Everyone to Take Action Author: Simon Sinek Good to […]

The UK Department of International Trade, along with other Tech groups brought 17 British brands to the SXSW event in Austin during the event held March 10-19. While these were the official companies attending – there were numerous others in attendance. In fact, the 1,500 person delegation from the UK represents the largest presence in […]

Prime Minister Theresa May and U.S. President Trump are set to meet as the first in-person meeting between the new U.S. President and a foreign leader. PM May is expected to discuss free trade deal opportunities between the U.S. and U.K. According to The Independent, “Ms May, is only allowed to talk about deals with new […]

President Donald Trump just concluded his speech and there are a number of analysts starting to pick apart what he said and interpreting what it means. A few keywords that came up during the speech included, repeatedly, “America First”. During his speech, the U.S. President mentioned he wanted to work to “bring back our jobs”. […]