Category Books

Digital Marketing Books

This is a list of digital marketing books – part of the series of books I’ve read over the last 18 months. This is originally where I started going through a lot of marketing related books as I tried to ramp up on my knowledge of becoming more advanced in facebook, SEO, etc. Killer Facebook […]

Customer Experience Books

CX (Customer Experience) is a crucial area. I initiated a new department around CX after starting to read up and listen to some podcasts on the topic. Below are the books I’ve found useful as part of my series of articles on books I’ve read in the last 18 months. The Experience Economy: Work Is […]

Branding & Storytelling Books

As part of the series of posts on books I’ve been going through over the last 18 months – I’ve categorized them. This particular category is interesting in that it has a mix of some really academic work, normal storytelling books, some normal branding books, and then a humor element and some experimentation I did […]

Books on Content Marketing

As part of the series of posts on books I’ve read and wanted to share… this post covers content marketing as a broad category. Youtility: Why Smart Marketing Is about Help Not Hype Author: Jay Baer Resonate: Present visual stories that transform audiences Author: Nancy Duarte Content Marketing For Dummies Author: Susan Gunelius Global Content […]

Books on Buying Behavior, Psychology

I never thought I’d be reading about cognitive neuroscience, System 1 and System 2, heuristics, social psychology, and behavioral economics … let alone scores of books on the subject but this is one area that has truly fascinated me. Below are books I’ve found interesting and worth sharing. This really helps look at why people […]

Books on Go to Market and Marketing Insights

As part of a series of posts on books I’ve read, and feel worth sharing. The following fall into the go to market insights category. In no particular order. Small Data: The Tiny Clues That Uncover Huge Trends Author:┬áMartin Lindstrom Start with Why: How Great Leaders Inspire Everyone to Take Action Author:┬áSimon Sinek Good to […]