Author Archives: Ali

Influencers Becoming Marketers

Just when you got rolling on your Influencer Marketing Strategy, it turns out this is another thing that us Marketers ruin… You-Economy Dubbed the era of the solo-preneur, and the You-Economy, many individuals are seeking to build their own brand. These individuals are hearing about the ‘millions’ being made by influencer rock-stars and want the same […]

Prosumers, Makers, Influencers

This is certainly an interesting era for brands. There is talk of “Makers”, “Prosumers” (producers who are also consumers), and of course “Influencers.” It’s all part of a massive growth in user generated content (UGC). How does this affect brands? This isn’t a new trend. Some of these Influencers have been at it for almost […]

Retail Changes – Bebe Shutting Down

With pressures in the retail experience and changes in consumer behavior, we see one more retailer shutting down. California based Bebe, founded over 40 years ago, has just announced a complete shut down of its retail stores (mostly mall based). The Facts on Bebe Bebe will be shutting down all 175 (168 according to WSJ) […]

British Retailers Entering US

This Spring, another British Brand, The White Company announced plans to enter the U.S. market. The White Company is one of the U.K.’s fastest growing retailers. Revenues exceed $200M USD and it has presence in over 50 markets in the UK. What is The White Company The multi-channel retailer’s line encompasses: home accessories, such as […]