Branding & Storytelling Books

As part of the series of posts on books I’ve been going through over the last 18 months – I’ve categorized them. This particular category is interesting in that it has a mix of some really academic work, normal storytelling books, some normal branding books, and then a humor element and some experimentation I did with getting into stand up comedy.

The Hero and the Outlaw:

Building Extraordinary Brands Through the Power of Archetypes

Author: Margaret Mark


The Hero with a Thousand Faces

Author: Joseph Campbell


The 22 Immutable Laws of Marketing:

Violate Them at Your Own Risk!

Author: Jack Trout

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The 22 Immutable Laws of Branding

Author: Al Ries, Laura Ries

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StoryBranding 2.0:

Creating Stand-Out Brands Through the Purpose of Story

Author: Jim Signorelli


The Storyteller’s Secret:

How the World’s Most Inspiring Leaders Turn Their Passion Into Performance

Author: Carmine Gallo


Winning the Story Wars:

Why Those Who Tell – and Live – the Best Stories Will Rule the Future

Author: Jonah Sachs



How to Find Your Breakthrough Idea and Build a Following Around It

Author: Dorie Clark


The Cheeky Monkey

Author: Tim Ferguson


Stand-up Comedy:

Author: Judy Carter


Comedy Writing Secrets:

The Best-Selling Book on How to Think Funny, Write Funny, Act Funny, And Get Paid For It

Author: Melvin Helitzer


Designing Brand Identity:

An Essential Guide for the Whole Branding Team

Author:  Alina Wheeler



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