Books on Buying Behavior, Psychology

I never thought I’d be reading about cognitive neuroscience, System 1 and System 2, heuristics, social psychology, and behavioral economics … let alone scores of books on the subject but this is one area that has truly fascinated me. Below are books I’ve found interesting and worth sharing. This really helps look at why people buy, how brands can differentiate, and what approaches a company can take to enhance its go-to-market strategy.

Hooked:

How to Build Habit-Forming Products

Author: Nir Eyal

BB 1

Predictably Irrational:

The Hidden Forces That Shape Our Decisions

Author: Dan Ariely

BB 2

Designing Brand Identity:

An Essential Guide for the Whole Branding Team

Author:  Alina Wheeler

bb3

Pre-Suasion:

A Revolutionary Way to Influence and Persuade 

Author: Robert Cialdini

bb4

Influence:

The Psychology of Persuasion

Author: Robert B. Cialdini

bb5

The Science of Selling:

Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

Author: David Hoffeld

bb6.jpg

Incognito:

The Secret Lives of the Brain

Author: David Eagleman

bb8

The Power of Habit:

Why We Do What We Do in Life and Business

Author: Charles Duhigg

bb9+

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: