Books on Buying Behavior, Psychology

I never thought I’d be reading about cognitive neuroscience, System 1 and System 2, heuristics, social psychology, and behavioral economics … let alone scores of books on the subject but this is one area that has truly fascinated me. Below are books I’ve found interesting and worth sharing. This really helps look at why people buy, how brands can differentiate, and what approaches a company can take to enhance its go-to-market strategy.


How to Build Habit-Forming Products

Author: Nir Eyal

BB 1

Predictably Irrational:

The Hidden Forces That Shape Our Decisions

Author: Dan Ariely

BB 2

Designing Brand Identity:

An Essential Guide for the Whole Branding Team

Author:  Alina Wheeler



A Revolutionary Way to Influence and Persuade 

Author: Robert Cialdini



The Psychology of Persuasion

Author: Robert B. Cialdini


The Science of Selling:

Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

Author: David Hoffeld



The Secret Lives of the Brain

Author: David Eagleman


The Power of Habit:

Why We Do What We Do in Life and Business

Author: Charles Duhigg




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