Books on Go to Market and Marketing Insights

As part of a series of posts on books I’ve read, and feel worth sharing. The following fall into the go to market insights category. In no particular order.

Small Data:

The Tiny Clues That Uncover Huge Trends

Author: Martin Lindstrom

book 1

Start with Why:

How Great Leaders Inspire Everyone to Take Action

Author: Simon Sinek

book 2

Good to Great:

Why Some Companies Make the Leap…And Others Don’t

Author: Jim C. Collins

book 3

The Invisible Sale:

How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads

Author: Tom Martin

book 4

Selling the Invisible:

A Field Guide to Modern Marketing

Author: Harry Beckwith

book 5

Leaders Eat Last:

Why Some Teams Pull Together and Others Don’t

Authors: Simon Sinek


Hit Refresh:

The Quest to Rediscover Microsoft’s Soul and Imagine a Better

Author: Jill Tracie Nichols, Greg Shaw, Nadella Satya



Crossing the Chasm

Author: Geoffrey Moore



Killing Giants:

10 Strategies to Topple the Goliath in Your Industry

Author: Stephen Denny




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