Books on Go to Market and Marketing Insights

As part of a series of posts on books I’ve read, and feel worth sharing. The following fall into the go to market insights category. In no particular order.

Small Data:

The Tiny Clues That Uncover Huge Trends

Author: Martin Lindstrom

book 1

Start with Why:

How Great Leaders Inspire Everyone to Take Action

Author: Simon Sinek

book 2

Good to Great:

Why Some Companies Make the Leap…And Others Don’t

Author: Jim C. Collins

book 3

The Invisible Sale:

How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads

Author: Tom Martin

book 4

Selling the Invisible:

A Field Guide to Modern Marketing

Author: Harry Beckwith

book 5

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: