Monthly Archives: April 2017

Prosumers, Makers, Influencers

This is certainly an interesting era for brands. There is talk of “Makers”, “Prosumers” (producers who are also consumers), and of course “Influencers.” It’s all part of a massive growth in user generated content (UGC). How does this affect brands? This isn’t a new trend. Some of these Influencers have been at it for almost […]

Digital Marketing Books

This is a list of digital marketing books – part of the series of books I’ve read over the last 18 months. This is originally where I started going through a lot of marketing related books as I tried to ramp up on my knowledge of becoming more advanced in facebook, SEO, etc. Killer Facebook […]

Retail Changes – Bebe Shutting Down

With pressures in the retail experience and changes in consumer behavior, we see one more retailer shutting down. California based Bebe, founded over 40 years ago, has just announced a complete shut down of its retail stores (mostly mall based). The Facts on Bebe Bebe will be shutting down all 175 (168 according to WSJ) […]

Customer Experience Books

CX (Customer Experience) is a crucial area. I initiated a new department around CX after starting to read up and listen to some podcasts on the topic. Below are the books I’ve found useful as part of my series of articles on books I’ve read in the last 18 months. The Experience Economy: Work Is […]

Branding & Storytelling Books

As part of the series of posts on books I’ve been going through over the last 18 months – I’ve categorized them. This particular category is interesting in that it has a mix of some really academic work, normal storytelling books, some normal branding books, and then a humor element and some experimentation I did […]

Books on Content Marketing

As part of the series of posts on books I’ve read and wanted to share… this post covers content marketing as a broad category. Youtility: Why Smart Marketing Is about Help Not Hype Author: Jay Baer Resonate: Present visual stories that transform audiences Author: Nancy Duarte Content Marketing For Dummies Author: Susan Gunelius Global Content […]

British Retailers Entering US

This Spring, another British Brand, The White Company announced plans to enter the U.S. market. The White Company is one of the U.K.’s fastest growing retailers. Revenues exceed $200M USD and it has presence in over 50 markets in the UK. What is The White Company The multi-channel retailer’s line encompasses: home accessories, such as […]